Content Writer

Pdftools is on a mission to empower people and businesses to share documents with trust and confidence, today and in the future! In over 70 countries, more than 650 customers trust our PDF technology to power their mission-critical business processes.

As a pioneer in the PDF industry since 1994, we have been instrumental in shaping the PDF standard as it is known today. We enable our customers to do their business effectively with a wide range of software solutions and developer components that define the PDF solution they can trust. Built with precision and passion in Switzerland. We are proud to say that we have an inclusive, supportive, and fun culture, yet ambitious in helping you grow your career.

Our team is made up of PDF technology veterans. We are an extremely customer-focused, fun, and hardworking team of members across product, engineering, marketing, sales, and more! We share a common set of values that we look for in every new hire:

• We Get A Kick Out Of Solving Problems
• We Before I
• Always Learn, Always Improve
• We Take Ownership
• We Focus On What Matters

Come join us on our mission to empower people and businesses to share documents with trust and confidence, today and in the future!

About the role

We’re looking for an experienced Content Writer who blends empathy with technical understanding. Someone who listens deeply, learns fast, and can translate complex engineering into messaging that feels simple, honest, and meaningful. Someone excited to build a foundation that’s human-centered and rooted in excellence.

If you care about meaningful work and high-quality products, this is a place where your impact will truly matter.

Responsibilities

• Establish trusted, developer-first messaging
  Become deeply fluent in our products and ICP challenges, and translate our domain expertise into clear, accurate, and empathetic messaging for technical decision-makers.
• Drive qualified developer discovery through content
  Use content as a primary lever to materially increase organic discovery across search and LLM-driven surfaces for high-intent developer problems.
• Validate and refine positioning through experimentation
  Run high-cadence content experiments across blogs, landing pages, technical explainers, customer stories, and sales assets to identify and validate the narratives that resonate most.
• Create credible customer-led use cases
  Interview customers directly and produce clear website use cases that help developers quickly assess product fit and trust.
• Enable Sales and Customer Success with strong collateral
  Deliver and iterate on customer-facing content that supports real sales conversations, onboarding, and expansion, informed by continuous Sales and CSM feedback.
• Own editorial strategy
  Maintain a forward-looking editorial plan aligned with product launches and GTM priorities, while continuously contributing to and engaging in developer discourse off-site, and enriching content decisions by a deep understanding of our ICPs’ SERPs and LLM queries.

About you

• Strong writing skills with the ability to explain technical concepts clearly and credibly
• Experience writing for APIs, SDKs, or developer tools
• 3+ years of experience creating content for developers, technical buyers
• Strategic mindset: you think in terms of impact, not just output
• Comfort interviewing customers, internal experts, and stakeholders
• Ability to balance planning, execution, and iteration in a fast-moving environment
• Experience with SEO, organic discovery, and modern content distribution (including LLM-driven discovery)
• Using LLMs as an orchestration tool for content
• Ability to work autonomously and collaborate cross-functionally

Nice to Have’s

• Understanding of PLG or developer-led growth motions
• Experience working closely with Product, Sales, or Customer Success teams
• Knowledge of French or German language