Content Writer

Modern Campus is looking for a skilled and strategic Content Writer to craft compelling stories and content that resonate with higher education leaders. In this role, you’ll create and optimize high-impact assets—from blogs and articles to eBooks, guides, and landing pages—that drive engagement, educate our audience, and support campaign goals across the learner-to-earner lifecycle. 
This role is essential in amplifying Modern Campus’s voice, showcasing customer success, and communicating the value of our solutions: CMS, Message, Involve, Connected Curriculum, and Lifelong Learning.
Content Creation 

• Write engaging, clear, and persuasive content tailored to higher education decision-makers including Marketing, Enrollment, Student Affairs, and Continuing Ed leaders. 

• Support demand generation, product marketing, and customer marketing initiatives with content assets such as: 

• Blog posts 

• Web copy 

• Product guides and sell sheets 

• eBooks and whitepapers 

Content Optimization & Strategy 

• Align content with SEO best practices to increase organic traffic and search rankings. 

• Collaborate with campaign managers to ensure messaging consistency across channels and lifecycle stages. 

• Repurpose existing content into new formats (e.g., turning a whitepaper into a blog series or webinar deck). 

Brand Voice & Messaging 

• Maintain a consistent tone and voice that aligns with Modern Campus’s brand—professional, higher ed fluent, and customer-obsessed. 

• Integrate storytelling and data to illustrate product value, student impact, and institutional outcomes. 

What you offer…

• 3+ years of experience in content writing, preferably in B2B SaaS or higher education sectors. 

• Strong portfolio showcasing long-form and short-form content. 

• Ability to translate complex topics into engaging and accessible narratives. 

• SEO and keyword research experience. 

• Familiarity with CMS platforms, marketing automation tools, and basic analytics. 
• Understanding of the higher education market, including the roles and needs of academic and administrative staff. 
• Experience writing for personas such as Enrollment Leaders, Provosts, Student Affairs professionals, or CE/Workforce Directors. 

What we offer…

• The base salary range* for this full-time position is between $50,000-$60,000
• Remote first workplace! – must be located in North America
• Rewards and recognition programs
• Learning and development opportunities
• You will make a difference every day for universities trying to grow and students trying to learn.