Content Creator, Writer

The Content Creator/Writer is responsible for creating, writing, proofing, and editing high-quality content for various channels, including marketing collateral, digital requests, social media platforms, internal promotions, etc. to address AdaptHealth marketing needs.

Essential Functions and Job Responsibilities:

• Create, edit, and proofread high-quality content for various channels, including collateral, digital requests, social media platforms, internal promotions, etc. 
• Collaborate with marketing, lines of business, and product teams to brainstorm content ideas and ensure brand consistency across all materials.
• Develop and manage a content calendar to ensure a consistent and timely content flow.
• Conduct thorough research on industry-related topics to produce relevant and compelling content.
• Optimize all content using best practices to increase visibility and drive traffic.
• Stay up to date with emerging content formats, marketing trends, and competitor activities. 
• Research market trends and developments relevant to campaign subject matter.
• Organize, create, and administer Marketing writing projects, from conception to delivery.
• Creates, builds, and maintains a content library.
• Generates ideas to portray concepts and advertise products/services.
• Maintains brand consistency throughout all marketing projects.
• Collaborates with marketing teams and all AdaptHealth lines of businesses to ensure deadlines are met.
• Stays abreast of industry development and tools.
• Develops and maintains working knowledge of current HME products and services offered by the company.
• Maintains patient confidentiality and functions within the guidelines of HIPAA.
• Completes assigned compliance training and other educational programs as required.
• Maintains compliance with AdaptHealth’s Compliance Program and applicable company policies, procedures, 

and patient protocols.

• Performs other related duties as assigned.

Competency, Skills, and Abilities:

• Outstanding copywriting and proofing skills
• Excellent verbal and written communication skills, with the ability to work effectively with cross-functional teams.
• Exceptional organizational and time management skills - ability to deal with high volume of work with competing priorities, collaborating effectively, while meeting strict deadlines. 
• Considerable experience creating high-quality marketing content.
• Comprehensive understanding of impactful marketing tactics
• Comfortability with more than one language preferred - Spanish
• Typing speed of over eighty words per minute
• Strong attention to detail
• Proficient computer skills and preferred experience in Microsoft Office – Outlook, Excel, Word, SharePoint, and PowerPoint and Creative Suite – Adobe Acrobat 
• Independent thinker with a strategic and creative focus and an understanding of KPIs
• Personality and attitude that contribute to overall culture and Marketing team goals

Requirements

 Education and Experience Requirements:

• Bachelor’s degree in marketing, Communications, Journalism, English, or a related field required.
• Proven experience in content creation or a similar role. 
• Exceptional writing, storytelling, and proofreading skills, with a strong grasp of grammar and style
• Portfolio of completed writing projects required. 
• 3 to 5 years of writing experience required. 
• References required 
• Healthcare experience a plus 
• Bi-lingual Spanish a plus 

Physical Demands and Work Environment:

• Work environment may be stressful at times, as overall office activities and work levels fluctuate.
• Must be able to bend, stoop, stretch, stand, and sit for extended periods.
• Subject to extended periods of sitting and exposure to computer screen.
• Ability to perform repetitive motions of wrists, hands, and/or fingers due to extensive computer use.
• Ability to utilize a personal computer and other office equipment.
• Physical and mental ability to analyze, solve problems and lead others.
• Mental alertness to perform the essential functions of position and the ability to properly treat confidential information.
• Excellent ability to effectively communicate both verbally and written with customers with the ability to demonstrate empathy, compassion, courtesy, and respect for privacy.
• Ability to work after non-business hours as needed.
• May be required to travel as needed.