Beauty TV Commercial Writer

Objective

Provide the client with a contract copywriter who can develop high-converting direct response marketing content across multiple channels, including TV commercial scripts, landing pages, email campaigns, and social media. The writer will also contribute to select brand-forward creative initiatives, helping the client evolve its messaging while maintaining strong performance-driven results.

Profile Overview

Client is seeking an experienced direct response copywriter who can contribute new creative ideas and scripts for performance-driven marketing campaigns. The ideal writer will have experience writing TV commercial scripts and conversion-focused marketing content for consumer products, with the ability to thoughtfully incorporate more brand-forward, narrative-driven concepts where appropriate.

The writer will collaborate with the internal marketing and production team to test new concepts, balancing proven direct response principles with opportunities to elevate brand perception and long-term creative effectiveness across multiple channels.

Scope

• Initial commitment: 5 hours per week, 6 months
• Anticipated start timeline: within 2–4 weeks
• Writer will work directly with the client team and may participate in calls or strategy discussions when needed

Responsibilities

• Write direct response TV commercial scripts
• Develop new creative concepts and messaging for product campaigns
• Contribute to both performance-driven and select brand-forward creative directions
• Assist with landing page copy updates and optimization
• Create social media marketing copy
• Support email marketing campaigns
• Collaborate with the internal marketing and production teams to brainstorm and test new creative approaches
• Adapt messaging based on product positioning, performance insights, and evolving brand strategy

Skills and Qualifications

• Strong background writing Direct response video ad scripts
• Proven ability to develop high-converting, direct response marketing concepts
• Experience writing for consumer product marketing
• Familiarity with landing pages, social media, and email campaigns
• Ability to balance performance-driven copy with more brand-forward, narrative-led concepts when appropriate
• Strong collaboration and communication skills
• Ability to generate fresh creative ideas from an external perspective while aligning with established strategy
  
  

About Client

Client is a direct-response marketing company that develops and markets consumer products. Their portfolio includes products promoted through performance-driven marketing channels including television advertising and digital campaigns. The company regularly tests new creative concepts and messaging to drive product sales and optimize marketing performance, while exploring opportunities to incorporate more brand-forward creative that strengthens long-term customer perception and engagement.